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February 01, 2008

Significant growth for Electric ATVs, etc.

Russ Hollman in his QuadExperts.com blog has discovered a gold mine! And he mentioned Barefoot as part of the blog thank you Russ you're a hero!

While we at Barefoot talk about the growth potential in this market as often and as vigorously as we can, it is something altogether different when a third party comes out with the same clear message, and it couldn't be clearer than the research conducted by the International Market Solutions, "2008 Market Study of the Small, Task-Oriented Vehicle Market" .

Strong gains are expected in major non-fleet golf car markets (aka ATVs, service vehicles, etc) with significant growth over the next five years....

Stephen Metzger, IMS Managing Director and principal author of the study, states, "We have seen continued market strength in the utility and privately-owned markets during the 2000-2006 trend period, as well as in 2007."

The small, task-oriented vehicle industry marked several milestones in the past two years that will help drive expansion in the next five years. These include:

  • Key new product entries and innovative technologies that boost performance and comfort, including the first adaptation of AC electric power to a major golf car-type vehicle manufacturer's product line;
  • Continued evidence of the globalization of the small vehicle industry, particularly in the sourcing of parts and accessories;
  • A major concentration of sales efforts and capacity expansion in off-road vehicles;
  • A tightening of used vehicle supplies, pointing to increases in the privately-owned (personal use) market.

For those that doubted...alternative fueled off-road vehicles are coming and in a big way, we're going to have a market party--you're all invited!

--Melissa Brandao

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